GM’s (@GeneralMotors) vice-president of global purchasing and supply chain, Jeff Morrison in conversation with Automotive Logistics' Editor-in-Chief Christopher Ludwig (@autologisticschannel). Since taking on the top role in General Motors' supply chain in April 2022, Morrison and his team have forged new partnerships with suppliers across semiconductors, battery materials and logistics providers to create more stable, resilient operations. Now his team wants to regain even more control – whether in reducing risk in critical materials processing in the battery supply chain, or in managing vehicle logistics, in which the North American industry is facing many bottlenecks.

Video Chapters
00:00-04:34 – Getting the supply chain back to 'normal'
04:34-11:29 – Finished vehicle logistics challenges
11:29-21:52 – Resilience in the semiconductor supply chain
21:52-29:19 – Controlling destiny in the battery supply chain
29:19-41:34 – Managing supplier relations and ICE to EV transitions
41:34-47:56 – Lean vs resilient sourcing strategies
47:56-50:54 – Scaling up sustainability with suppliers
50:54- 54:39 – Advice on getting to know GM's supply chain

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