Social listening and influencer discovery are common steps in Public Relations insights. But how do you go one step further and get into the minds, thoughts and feelings of your target audience?
By, Search Listening.
Google accounts for up to 90 per cent of web searches in many Western markets including the UK and US, and serves results to more than three billion search queries globally every day.
It is the most trusted media source globally (according to the Edelman Trust Barometer) which makes it a treasure trove of customer insight.
From everyday searches like “how do i clean sneakers” and “trail running for beginners” to more private fears and secret hankerings of people like you and me.
Millions of people are opening up to Google, creating a goldmine of audience insight you can use to create powerful PR strategies that truly relate to the public.
Join Public Relations expert and co-founder of CoverageBook.com Stella Bayles, Search Listening originator Sophie Coley and AnswerThePublic.com director, Hannah Harris to find out what Search Listening is and how the data can help you understand your audience better than ever.
What you’ll learn:
How to discover new insights to feed into your PR strategy
Understand and learn how to track brand reputation through Search Listening
Learn how Search insight can help discover new influencers
Learn practical Search Listening skills that you can use straight away using tools like AnswerThePublic
