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Wondering how to build a great restaurant funnel? And not sure what the value ladder is after you get a customer
For restaurants, the offer is pretty simple. Just stick with a Free Drink Funnel or a Free Dessert Funnel. Both are attractive offers, and do not detract from the actual meal. Make sure you use an attractive picture of the dessert you're offering, and it's even better if it's a real dessert from the menu.
If possible, it's even great for restaurants to have a picture of the dessert and the restaurant manager or a well-known waiter or waitress for the Facebook Ad.
Create some connection with the reason or the "why" you use on the Facebook Ad and the Funnel. You could use birthdays, anniversaries, new kids, or something less about a certain celebration and more about different roles that you can target with Facebook Ads like "moms" or "business owners" or "parents with kids".
Be creative!!!
In the end, as long as the offer is great, your audience is accurate, and the funnel is aligned with your Facebook Ad, you should be able to crush it no problem!
And then you need to help the restaurant get the customer to come back over and over again. That's where the restaurant value ladder comes into play.
You need to find a way to incentivize customers to come back over and over.
