In the rush to AI this webinar considers how to balance speed and learning with safeguarding brand values. Drawing on exemplars like IKEA and other global leaders, Oliver Lennon uses his up-to-the-minute experience to distil some general, proven approaches.

With some recent high-profile GenAI brand fails, this session focuses on giving the board and the brand director the confidence to experiment at the speed of the market while protecting your brand

The discussion, hosted by Internet Retailing Editor-in-Chief Ian Jindal gives practical advice and example of the:

5 steps to accelerate your Generative AI journey:

1) Establish your ‘innovation hub’. Set up multidisciplinary small teams with an innovative spirit from a cross section of the business to build ‘Generative AI Showcases’.

2) Experiment with Proof of Concepts. Leverage proprietary or on the market technology.

3) Think beyond automating traditional services use cases – how can you leverage AI across all stages of the customer journey (marketing, sales and service) to create more connected, contextual and seamless customer and employee experiences.

4) Define your success metrics and incorporate the best POCs into line of business pilots.

5)Apply your learnings and roll out. Avoid the ‘black box’ approach with the need for specialist skills and knowledge to enhance and onward develop.

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