Key accounts are integral to an organization's sustainable, long-term growth. To effectively address the challenges driven by Industry 4.0 and digitalization, they demand a significant investment of time and resources. The globally coordinated strategic and operational management of these top customers is essential for export-oriented companies, guaranteeing their continued success.

The following webinar on "The Power of Global Account Management: Driving Growth Through Strategic Partnerships" provides valuable insights into how to deepen the understanding of global account management practices and how organizations can achieve sustainable growth through strong partnerships with their essential customers.

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