What is water stewardship and how does that translate into brand value for a corporation? A better understanding of all aspects of water stewardship will lead corporates to sustainably use water within their four walls, but also leverage what they do best in the marketplace to address shared water-related challenges outside their fence-line. Often times corporates overlook the social and governance aspects of true water stewardship because addressing those challenges and opportunities may seem outside the bounds of the traditional business value proposition. It is in that space of action, however, where brand value is enhanced and transformative change can occur to the health of a given watershed. As ESG (Environmental, Social and Governance) Reporting proliferates, there is an opportunity for true corporate water stewards to be rewarded for credible water stewardship actions. To unpack these complex issues, The Water Council’s Matt Howard welcomes water strategist Will Sarni to kick the tires on some wicked water problems and explore how ‘doing good’ makes for doing good business.

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