In this video, we review how to use click-through rate, as well as Google's expected click-through rate, to improve your ad rank in Google Ads.

Expected click-through rate is one of the components of Google's keyword quality score calculation, and is crucial to work towards improving.

If click-through rate is low, then testing new ad copy is likely the next step. Incorporating some kind of offer, especially an offer that is more compelling than what your competitors are offering, is a great tactic here.

Ad relevance is another component of Google's keyword quality score calculation, and a great way to quickly improve ad relevance is to incorporate dynamic keyword insertion.

This video quickly breaks down how to incorporate this underutilized feature in Google search ads:
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