You’re probably familiar with the concept of a sales funnel. The traditional sales funnel, for instance, categorizes leads into 3 progressive stages of intent: 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴, 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳𝘢𝘵𝘪𝘰𝘯, and 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯.
I like to call those stages: 𝘄𝗮𝗹𝗸𝗶𝗻𝗴, 𝗷𝗼𝗴𝗴𝗶𝗻𝗴, and 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 because I think it better conveys the intensity with which a lead is moving toward taking action. If a lead is “running,” for instance, it demands a proportionate measure of follow-up.
On the other hand, if they’re “walking,” you wouldn’t treat ‘em as if they’re “running” — and if you were to, they’d block your calls.
The question is, 𝘩𝘰𝘸 do you know? The answer depends on 𝙝𝙤𝙬 a lead is generated.
I’ll explain it all in my blog: [ Ссылка ]
#leadgeneration #salesfunnel #realtorsoffacebook #short
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