CRO (Conversion Rate Optimization) is one of the most powerful solutions you can have to improve your e-commerce store performance. Particularly if you are looking to grow and scale.
In this video I discuss how to perform a CRO audit by looking at your Google Analytics Data as well as look over my shoulder as I go through a user experience walk through.
Creating a better experience for the visitors is the name of the game, with it all your metrics will improve.
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