This chicken farmer has a lesson to share about how to run an ethical business.

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Running an ethical business requires a genuine consideration of the degree of fairness and integrity in all areas of a company’s operations. This is primarily demonstrated in the way a company interacts with its stakeholders.

Vital Farms, a growing company known for its sustainably produced food, has mastered the art of business ethics. The company has created a culture which equally focuses on the welfare of all stakeholders – even the ones laying the eggs.

The company’s “Girls on Grass” policy requires that all animals have a year-round, free-range lifestyle. It’s also incredibly conscientious of its environmental impact – the farm doesn’t use herbicides or pesticides, and farmers practice pasture rotation.

And its ethical business practices are working – Vital Farms is now the nation’s top provider of pasture-raised eggs. Consumers want to support socially conscious companies like Vital Farms, because they represent more than a product, but a movement toward positive change.

See the full article about Vital Farms here: [ Ссылка ]

This video was created in partnership with Conscious Capitalism.

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