I show you how SaaS startup unit economics should evolve over the lifecycle of a startup using a case study, using VC benchmarks based on the stage of the startup.
Watch the entire 3-part "unit economics journey" series:
➡️ Part 1: SaaS - you're watching it now!
➡️ Part 2: Marketplaces [ Ссылка ]
➡️ Part 3: eComm [ Ссылка ]
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Related Videos:
🚩The Ultimate SaaS Unit Economics Tutorial: [ Ссылка ]
🚩 How to Calculate Net Dollar Retention: [ Ссылка ]
🚩 Playlist - Finance for SaaS Startups: [ Ссылка ]
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In this finance case study, we learn about how the unit economics of SaaS startups change over time, and some general benchmarks starting with MVP and tracking all the way out to late-stage companies in position for an exit.
Sections:
0:53 definition of unit economics & metrics included
5:11 SaaS case study unit economics walkthrough
8:05 LTV: CAC benchmarks for SaaS startups (by stage)
10:40 cohortized CAC payback analysis (LTV minus CAC)
16:40 case study of SaaS startup with sub-optimal unit economics over time
19:35 disclaimer: the LTV: CAC ratios I covered are probably more reliable benchmarks than the payback period. These are all general benchmarks and companies can have "strong" or "weak" metrics with numbers way outside of the ranges I provided.
If you have questions - leave a comment below and I'll try to help. Cheers!
#saas #uniteconomics #ltv
