Barry Litwin is an industry leading digital retail executive, with a proven track record of generating revenue and profit growth for tier one, multi-channel branded retailers.

Barry is currently Chief Executive Officer of Adorama, and oversees the strategic direction and daily operations. Since 1975, Adorama is the industry leading, multi-channel retailer of photography and audio gear and rentals to photography, broadcast, and cinema professionals.

Prior to Adorama, Barry was Vice-President and General Manager of E-Commerce at Sears Holdings Corporation, where he led a $2B portfolio of hardline and soft line consumer online businesses. He led digital and omni-channel category strategy, online merchandising, assortment intelligence and dynamic pricing, and prioritization of website and mobile category experience enhancements.

Barry was also Vice-President of Global E-Commerce for Office Depot, leading a $4B online business, where he drove advances in mobile shopping through development of the first mobile app for this leading office products retailer, the online customer experience, shopping personalization, and re-shaping the e-commerce organizational design.  

Previously to that, Barry was Senior Vice-President of Marketing and E-Commerce at Premier Farnell (Newark Electronics), a $1.5B global leader in electronic components distribution.

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