Rob Basso is a seasoned entrepreneur and author of the business book The Every Day Entrepreneur — Apply the Triple Threat of Ambition, Confidence and Conviction. Working his way up from sales-man to successful CEO, Basso has built and sold several payroll and HR businesses to public companies and has been involved in a number of multimillion-dollar deals. He has appeared more than 100 times on national cable news networks including Fox News, Fox Business, MSNBC and CNBC.

In this lecture, Basso shares his personal story, highlight effective approaches for taking calculated risks and discuss how to become an effective leader and communicator. He also explains how to identify and take advantage of business opportunities. Students learn about the mindset, skills and creativity they need to become successful entrepreneurs and lead their own businesses.

The lecture was held October 12, 2022.

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