Discover how to find a competitive position using market mapping and a positioning matrix.

0:00 Discover A Competitive Position With A Positioning Matrix
1:03 What Is Competitive Positioning?
1:29 Competitive Positioning Definition
2:12 Positioning Is A Battle For The Mind
2:45 How Competitive Positioning Relates To Competitors
3:29 What Is A Competitive Positioning Map?
3:55 How Does Market Mapping Work?
4:18 Example Of Positioning Map

First, you’ll discover what a competitive position is and how it relates to terms such as competitive strategy, competitive positioning, positioning strategy, differentiation strategy and key differentiator to name a few.

Then, we’ll lift the lid on where competitive positioning began with an iconic book called “Positioning: A Battle For The Mind” by Al Reis and Jack Trout.

Next, you’ll discover what a positioning map is and lift the fog on the multitude of terms to describe it including perceptual maps, market mapping, positioning matrix, and perceptual matrix to name a few.

Finally we’ll break down why you should use a perceptual map and how to do it effectively.

#competitivepositioning #competitivepositioningstrategy #competitiveposition #competitivepositioningmap #positioningstrategy #differentiationstrategy #marketposition

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