What can a SaaS company do within 3.5 years?

In the past 3.5 years, Lemlist grew from $0 to $10M in ARR, fully bootstrapped. (Unbelievable!)
Many things happened along the way:

They built other side projects (like Lempod, Lemkit, Lempire) – but they sold Lempod after 18 months of hypergrowth; They scale the team ... to only 35 people – and many of them started with no previous background in SaaS; The company almost failed twice along the way – but they survived and became stronger.

"Do things that you shouldn't" is part of their DNA and the CEO and co-founder, Guillaume Moubeche, proved that it works.

And he and his team are aiming for something bigger – reaching $100M by 2025.

Just a few days before they reach the $10M milestone, we have him over to share his passion, growth journey, and how he runs the business. Questions like:

0:51 From a chemical engineer to CEO of a SaaS company
4:01 When did you see the actual growth of Lemlist, and what made you see that
5:47 How to build side projects, like Lempod, Lemkit, and Lempire?
6:36 How to recruit the right people?
10:08 How to build a community?
11:13 How did you blend your personal story into the company brand?
14:02 Attribution is not 1-1. What metrics matter to you most?
18:00 How to perform better at LinkedIn?
21:56 What’s the plan after reaching $10M ARR?
25:15 3 pieces of advice for marketers and entrepreneurs

Let's dive into it!

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