This is a weird commercial because this is the only time I have ever seen a commercial for a film festival. Kudos for Hollywood Reel Independent for trying to get regular people to go to a film festival. I have been to many festivals, and pretty much the only people that go are people connected to the films showing, their friends and family, and very occasionally people in the independent film industry who don't have a friend with film in the festival. It was sponsored by the Los Angeles Times.
Film Independent is a Member-driven nonprofit organization leading the way to a more inclusive and equitable entertainment industry. They say their mission is to champion creative independence in visual storytelling in all its forms, and to foster a culture of inclusion.
This commercial very much oversells what a film festival is. Yes there is generally what is called a "step and repeat," which means a backdrop with logs on it and a piece of red carpet on the ground, bu there is not going to be media there like at a movie premiere. Also, the carpet in the video is blue. The commercial also promises "Special screenings" and "Exclusive sneak previews," both of these could be true, I'm sure some movies will premiere at this festival (as with all festivals). Also promised are "Intimate filmmaker chats," this one is true for sure, they are intimate because the audiences at film festivals are not that big. "Family events:" not sure what those would be, but sure, maybe.
June 19th, 2008 though June 29th, 2008. Tickets were available as LAFilmFest.com starting June 2nd, 2008.
This commercial was recorded on June 18th, 2008 on the Sci-Fi Channel during an episode of the show Scariest Places on Earth... so the tickets were already available and the festival started the following day!
Please don't think I am mocking all film festivals, I have been to many and had many films in festivals. Some are really lame and some are great. I have not been this particular one. The commercial is just really funny in that they are marketing to a group that usually doesn't attend events like this.
This exact film festival no longer exists, though there are still plenty in Los Angeles (just not by Film Independent). This is not to be confused with The Hollywood Reel Independent Film Festival, with is still going, and my film won four awards at in 2024. Just saying.
"The Audience is King"
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The 2008 Los Angeles Film Festival Commercial (2008)
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Commercialvintage commercialretro commercialcommercial2000s commercial2008 commercial2000s Commercialfilm independentfilm festivalLos Angeles film Festivalfilm festival commercialFilm Independent film festivalthe audience is kingred carpetred carpet premierefilmmaker panelsintimate filmmaker panelssneak peeksexclusiveshort filmshort filmsLAFilmFest.comLA Film FestLA Film FestivalIntimate filmmaker chatsSpecial screeningsmovie
