The battle to be Britain’s dominant breakfast cereal has been fought for decades. American giant Kellogg’s fought their less well-known British rival Weetabix. Join beloved British comedian Jo Brand as she tells the story of Britain’s breakfast history, featuring two companies going head-to-head, changing tastes and newcomers joining the market. Who will come out on top?

Watch The Secret World of Cereals on BBC Select in the US: [ Ссылка ] and Canada: [ Ссылка ]

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