Learn why the ratio between your Customer Acquition Cost (CAC) and Customer Lifetime Value (CLV) is key to developing winning marketing strategies.
Learn more on marketing in Episode 2 of Business Class: The Series, Marketing: Mission & Metrics.
Business Class: The Series brings you real-life lessons from real-life entrepreneurs, to help you navigate the demands of running a business. Understand a broad range of business topics and skills, from digital marketing and budgeting to strategy and leadership. Recognize the challenges entrepreneurs face running their companies, and learn what successful businesses are made of.
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Business Class: The Series - Balancing CAC vs LTV | American Express
