Ever wondered why some wines are more expensive than others?

Join J. Lohr's marketing manager, Josh Baldovino, and winemakers Brenden Wood and Steve Peck as they delve into the factors that elevate a bottle of wine to $100.

From vineyard locations to barrel aging, learn what truly makes a wine worth the price tag.

⏰ Timestamps:
00:00 Intro
00:48 From Vineyard to Bottle
01:44 Exploring the Factors Behind Wine Pricing
04:32 The Science of Vineyards
10:46 Deep Dive into Wine Clones
18:29 Crafting the Ultimate Blend
21:08 The Philosophy Behind Single Vineyard Wines

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