After years of success...you focus your passion and energy on franchising your business...
You hire a franchise lawyer and development team, you work on your FDD, systems, and Operations Manual. Within a few months you launch your new franchise, enter the franchise world, and are ready to grow your brand.
So what happens next?
For many, at least initially during the first two years, they experience excitement, followed by disappointment and franchise fatigue. Attracting and recruiting qualified franchisee candidates is not as easy as others have made it out to be and, overall, you may feel misdirected and in need of a plan to clarify a successful roadmap for your brand.
If this is how you feel then you're not alone and you're probably suffering from one or all of these 3 mistakes:
1. You're Relying Too Much on Outside Vendors
2. You Haven't Developed Your Brand Story and Digital Validation
3. You're Not Investing Enough Capital
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