Luke Johnston is a co-owner of IGS and has over 10 years experience working in sales and marketing positions with Building Product Manufacturers (BPM’s). Luke has taken a particular interest in the AEC industry’s adoption of BIM and the key role that BPM’s can play in advancing collaborative processes. There is great opportunity at present for BPM’s to adapt their sales and marketing strategies accordingly in a way that is more conducive to operating in a BIM project environment, ultimately improving the accuracy, clarity and diversity of product information. Luke’s presentation will discuss and compare the way product information was communicated with project stakeholders in a pre-BIM environment (pre-CAD, 2D, 3D) with current and future communication opportunities derived from BIM workflows. BIM has the potential revolutionise the way information and product data is exchanged between BPM’s and project stakeholders, but is it? Is the industry benefiting from the new ways that products may be promoted, documented and procured for projects?
