Most creative agencies (PR, digital, advertising, promotions, packaging, design etc) have a great and very thorough process for managing a project through the agency. However, they don't often have a process for growing existing accounts (client development).

The 5 step 'APPLE' model is a step by step process account managers can follow to help them grow the relationship.

Try it! If you’d like to know a systematic approach to growing your existing client accounts, you can download my FREE 5 step client development model template here: [ Ссылка ].

If you’re looking to improve your account management skills then download my FREE report "10 Essential Skills Every Account Manager Needs" here: [ Ссылка ].

Come and connect with me on Facebook [ Ссылка ], Twitter [ Ссылка ] or Linked-in [ Ссылка ].

If you are an account manager in the creative industry (PR, advertising, promotions, marketing, communications, packaging, digital) then come and join the Creative Agency Account Manager group on Linked-in here: [ Ссылка ]. We share tips, strategies and news related to the creative industry.

And if you’re ready to dive in right now to boost your account management skills and understand exactly how to grow existing business then join my dedicated online training programme “Strategic Client Development for Account Managers” here: [ Ссылка ].

You'll discover exactly what to say to clients that lead to more projects, more business and account growth.
You'll understand exactly why the best way to save your agency money is to cut down the amount of time you waste working on proposals you haven't pre-sold to them first
You'll skip past all the mistakes and obstacles that stop MOST account managers when trying to manage client relationships and ultimately be considered as a partner to the client and not just a supplier taking briefs.
You'll know exactly what to say to your client - regardless of whether you feel nervous about speaking up in meetings - to be seen as the strategic account manager that understand's the client's world.
You'll have LOTS more confidence when dealing with clients unlike many account managers who struggle with relationship building
There are 12 modules with exercises to help you embed the knowledge together with draft scripts, models and templates. Every account manager managing client relationships should have a client development strategy and plan. You can get one today and put yourself ahead of the competition.

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