Back in 1977 International Harvester wanted to drive customers to make use of its "UPtime" service, a program where you could bring your tractor in before the busy season and company techs would make sure the machine was in good shape. This was so important for farmers because a broken tractor at the start of harvest meant big losses.
The 4586 and 4386 tractors featured in this film were actually built by the Steiger Tractor Company, at their Fargo plant. The machines were given the IH badge and immediately these powerful 4-wheelers were a hit, leading into a scramble by other manufacturers to create machines that could compete. In 1986, nine years after this film was created, International Harvester would end up buying Steiger!
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Music by Audionautix.com under CC BY 3.0 US
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