For building unboxing drama, it’s hard to beat the classic telescoping lid when it comes to creative packaging. From perfume to jewelry, the time it takes to slide that lid off amps up the anticipation deliciously. The only problem? Once it’s removed, the show’s over, right? Not so fast, says Corporate Image ([ Ссылка ]) who, through the use of a secret proprietary process, injects a final, surprising flourish into this box when you lift the lid.
Here's a quick look at what's in this video:
0:01 Preview
0:18 Introduction
0:24 Building unboxing drama
0:43 A secret process for extending the magic
0:55 A shiny but tasteful hot-foil pattern
1:01 A tactile surprise thanks to the LBS Verona cloth
1:22 The big reveal!
1:32 Unexpected patterns emerge
1:41 "Candlelit evenings and leaves cascading in the fall"
1:51 A peek behind the "magic trick"
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👋🏻 Have an idea for creative packaging design of your own but don’t know where to begin? Start by downloading our free Packaging Cheat Sheet right now: [ Ссылка ]
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At first glance, the package seems simple enough, featuring as it does a shiny but tasteful hot-foil pattern on the top. But the moment you pick up the box you get a tactile thrill from the Merlot-colored LBS Verona – a 100% rayon cloth with paper backing – that covers it. (A nice trick that: adding foil to uneven fabric.)
However it’s only when you remove that lid that the real fun begins. The moment you do, two hinged sides of the box fall down to reveal a simple glass candle holder firmly slotted into a Black die-cut paperboard base. Meanwhile, examining the panels themselves reveals distinct patterns on them, this time UV printed onto the raw Black paperboard. As Corporate Image so poetically puts it, the effect was inspired by “candlelit evenings and leaves cascading in the fall.”
For those creatives who simply have to know how this effect was achieved, a closer look at the “drop-down panels” confirms what the company’s proprietary technology actually does: it finishes the edges of those panels in such a way that they fit together perfectly, held in place by the lid until it’s lifted. Now THAT’s creative packaging! It’s also an excellent example of just one of the many different ways you can transform the opening of the packaging you design into an unforgettable, interactive event.
And I’m very happy to say that our PaperSpecs VIP members received one of these clever little boxes in our most recent quarterly VIP Box! Thanks to Corporate Image for producing a special print run of these pieces exclusively for our VIP members!
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📚 ADDITIONAL RESOURCES: Get cutting-edge knowledge and the latest tools you need to take your print creations from blah to brilliant – even on tight budgets and short print runs!
Foil Printing Techniques Cheat Sheet – [ Ссылка ]
Crucial Binding Options Cheat Sheet – [ Ссылка ]
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✨ ABOUT PAPERSPECS: Welcome to PaperSpecs, we provide fellow graphic designers with insights and tools to help them create printed pieces that WOW!
As the industry’s largest paper and print design resource and community, we connect you with the world’s best tools, knowledge, mill swatchbooks, promotions, and expert training to help you supercharge the tactile experience paper and print provide.
Founder & Paper Queen: 👑 Sabine Lenz: [ Ссылка ]
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🤔 QUESTIONS OR FEEDBACK: Have a topic, idea or question that needs answering? Drop a comment on the video!
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🎯JOIN OUR PRO COMMUNITY: Join thousands of fellow designers in becoming a PaperSpecs PRO and give yourself an “unfair” creative advantage utilizing the latest swatchbooks, up-and-coming trends, hands-on tools, on demand training, insightful tips and so much MORE! [ Ссылка ]
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