Your audience is more important than your topic.This means that your topic needs to bend, flex and change to meet the understanding and interesting level, as well as be customized to your audiences' demographic and personal needs. Failing to do this can kill your audience!

In this ClarkMorgan Insights Morry Morgan, author of 'Selling Big to China' and co-founder of ClarkMorgan, tells a story of Mr. Pi Qianshang, a Chinese government official who completely forgot about his audience, which almost resulted in a death.

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