More businesses are looking to consolidate their communication and collaboration apps under a single platform. One of today’s popular solutions for doing this is called Communications-Platform-as-a-Service (CPaaS).

With CPaaS, all your voice, video, team chat, SMS, customer management, and analytics live in a single platform. This is made possible due to APIs, code snippets, and app integrations.

If CPaaS sounds similar to UCaaS, it’s because the two serve very similar functions, just in different ways. Let’s break down the difference below:

• CPaaS is fully customizable. Developers can pick and choose which communication and collaboration APIs to add to a business’ current technology stack.

• UCaaS is not fully customizable. Instead, all of the communication and collaboration apps are developed by a single provider, such as Nextiva. You can, although, still integrate it with some of your current tools like a CRM.

In this video, Tom will dive a bit deeper into the nuances of CPaaS and UCaaS. From there, you can decide which solution fits your business needs the best.

We wrote the complete guide on CPaaS. Check it out below:
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Is UCaaS more your style? Read more about it in our latest blog:
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