Here are some great insights (and templates you can borrow):
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Do you wonder that in a world where your target audience is obsessed with the internet and is almost always willingly engaged with it, why is it then so hard to capture their attention?
This is because today’s internet users have short attention spans: about eight seconds, but even shorter consideration spans. They might happily spend hours binge-watching a show on Netflix but might drop off before a website even loads.
In fact, 53% of visits are dropped off if a site takes longer than 3 seconds to load.
Your target audience has become selectively attentive, and if you are not able to capture their attention within a few seconds, their consideration span expires and they move on.
Therefore, it makes perfect sense to rely on modern communication channels to engage with your audience so you have a better shot at inspiring action. One such channel which has proved to be exceptionally successful in moving marketing and business metrics is push notifications.
However, because they are pretty nascent, push notifications aren’t leveraged to their full potential by eCommerce marketers just yet.
In this video, let’s look at some creative and effective push notification examples and templates that will help you drive action and boost your key metrics for your online store.
