@themanagementresearch
In this video, we explain the components of BCG Matrix including:
1. Market Growth
2. Market Share
3. Stars
4. Cash Cows
5. Dogs
6. Question Marks
7. Usage of BCG Matrix
The BCG Matrix is developed by BCG or Boston Consulting Group to analyze companies' growth and market share and where they lie in the matrix for making Investment Decisions and Managerial Decision Making.
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BCG Matrix - Explained #management #business #businesscourse
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