How did a small handwoven fabric venture become Pakistan’s global fashion powerhouse? This episode of ‘On My Radar’ takes you on the remarkable journey of Shamoon Sultan, the visionary founder of Khaadi.

From humble beginnings—selling fabric door-to-door with just four looms—to battling rejection and innovating retail concepts, Sultan built a brand that redefined Pakistan’s identity on the global fashion map.

In this podcast, you’ll learn:
🔸 How Khaadi started and overcame initial challenges.
🔸 The creative vision that inspired Khaadi’s global success.
🔸 The resilience and determination behind its rise.
🔸 Why showcasing Pakistan’s craftsmanship is Sultan’s passion.

This story is a testament to the power of perseverance, creativity, and vision. Perfect for entrepreneurs, dreamers, and fashion enthusiasts.

Watch now and get inspired by this incredible tale of success!

#nukta #nuktapakistan #kamrankhan #onmyradar #omr #khaadi #shamoonsultan

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00:00 – 04:41 Introduction
04:42 – 23:44 The Rise of Khaadi: From Looms to First Store in Zamzama
23:45 – 29:13 The Dolmen Mall Effect: Transforming Pakistan’s Retail Landscape
29:14 – 30:34 Khaadi's Decision to Limit Handwoven Fabrics
30:35 – 43:26 Organized vs. Unorganized Market: The Real Battle for Retail in Pakistan
43:27 – 52:50 Khaadi: A Step Towards Making Pakistani Brands Recognized Worldwide
52:51 – 1:14:42 From Khaadi to Zara: Navigating the Challenges of Building International Brands in Pakistan

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