Think of the most memorable advertising and marketing campaigns of our time and chances are there’s a lot of science behind it. That science has led to some techniques marketers are using that you probably didn’t even notice. Michigan Ross Professor Aradhna Krishna is a pioneer in the study of this science, known as sensory marketing. In this video, she explains the subconscious ways brands use sight, smell, taste, touch, and sound to make their products memorable and engaging.

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