Lee Cooper is launching a new Makers campaign for the AW13 season, a fully integrated marketing strategy which expands upon Lee Cooperʼs passion for craft and creativity.
An expansion of a creative concept, The Makers, developed by Shoreditch-based creative agency Protein, the AW13 campaign tells the story of four creative talents from Lee Cooperʼs home ground of East London. The stories focus on their craftsmanship and the influences behind them, with a subtext being the clothing these makers wear.
Video & Text: Protein, UK.
