Welcome to our latest episode featuring marketing expert Ian Miclean! In this episode, we dive into the secret to marketing success by understanding the buyer’s journey. If you've ever wondered how to reach the right prospects with the right message at the right place and right time, this episode is for you.

Marketing isn't as straightforward as it seems, especially in the contracting industry. Many contractors think marketing is a simple, linear process, but Ian Miclean is here to debunk that myth. We explore the complex nature of the buyer’s journey, particularly in the remodeling and landscaping sectors, where services are seen as wants rather than needs.

Ian explains the buyer’s journey concept, breaking down the stages of awareness, consideration, and decision-making and how they apply to high-value, non-essential services like remodeling and landscaping. Learn about the 90-7-3 principle from "Sticky Branding" and how it can revolutionize your marketing strategies.

We also discuss common misconceptions about marketing in the contracting industry. Ian emphasizes the importance of a well-thought-out strategy considering the entire buyer’s journey rather than just putting up an ad and generating leads.

Ian shares actionable insights into strategic marketing and educational efforts that can lead to successfully converting high-value prospects. Discover practical strategies and tactics for high-end contracting companies, the importance of educating potential clients, and building trust.

Moreover, we explore common mistakes contractors make when navigating the buyer’s journey and how to avoid them. By understanding and addressing these pitfalls, you can create a more effective and efficient marketing strategy.

Join us as Ian Miclean shares invaluable insights and actionable strategies to help you master the buyer’s journey and achieve marketing success in the contracting industry. Whether you’re a seasoned contractor or just starting out, this episode is packed with essential advice to elevate your marketing game. Don’t miss it!

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