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This video demonstrates the setting up of a follower lookalike Twitter ads campaign along with how to create the ads and optimise performance.


00:00 Introduction
00:17 Setting Up A Twitter Ads Campaign
01:43 Effective Targeting & Retargeting
07:33 Designing A Text, Image And Video Creatives
15:21 Optimising Twitter Ad Campaigns
21:25 Tips For Twitter Ads

Top 10 Twitter Ads Tips:
1. Avoid follower building campaigns
2. Try combining campaigns
3. Always set a max bid
4. Carrier and device targeting
5. Retargeting pixels on 3rd party sites
6. Schedule tweets in the tweet composer
7. Tweet threads do well because they encourage interaction
8. Emojis and text art used sparingly
9. Create variations on top performing tweets with promoted only tweets
10. Reach out to Advertiserhelp@twitter.com

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