What does Michelangelo have to do with marketing? What can you learn about branding from Botticelli?
Media strategist Greg Stone will share proven techniques to add punch to your promotional strategies — with a lot of help from the great artists and writers.
This interactive workshop is based on his acclaimed book Artful Business: 50 Lessons From Creative Geniuses, which offers a toolkit of tips for the “thinking manager” seeking new ideas or strategies.
Here’s a preview:
- Projecting Like an Artist (going beyond)
- Mastering Applied Art (learning the techniques)
- Eyeing The Mind, Minding the Eye (making visuals count)
- Mirroring Geniuses (thinking like the great ones)
- Exploiting the Everyday (using what’s in front of you)
- Venturing Where Only Artists Go (traveling farther)
Come and delight your eyes with sumptuous, color masterpieces. You will learn to see the problem at hand from novel perspectives and how to find inspiration from unlikely sources.
The first ten to arrive will receive free copies of the book.
