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This bar chart shows a ranking with the Most Popular Social Media (Youtube, Instagram, Facebook, Twitter, etc.), reflecting their growth (using the number of monthly active users) between the years 2004 and 2019.
Source: Social Media Ranking /Social Network Ranking report from Statista.com.
Number of global social network users 2010-2023
How many people use social media in the world?
Social media usage is one of the most popular online activities. In 2019, an estimated 2.95 billion people were using social media worldwide, a number projected to increase to almost 3.43 billion in 2023.
Social network usage worldwide
Social network penetration is constantly increasing worldwide and as of January 2020 stood at 49 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.
The average time per day spent on social media varies greatly by country. Whilst U.S. users spent approximately one hour and 57 minutes using social media each day, the Philippines ranked first in terms of user engagement. The average time per day spent on social media in the country amounted to four hours and one minute, twice the amount of time spent by U.S. users.
Most popular social networks
Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.5 billion monthly active users, making it the most popular social network worldwide. By comparison, photo-sharing app Instagram had one billion monthly active accounts. In June 2019, the most downloaded social networking apps in the Apple App Store included mobile messaging apps WhatsApp and Facebook Messenger, as well as the ever-popular app version of Facebook.
These stats come from Wikipedia, archive.org and from Google Books searches. I did not include those platforms that did not report stats.
How many users does Facebook have?
With over 2.6 billion monthly active users as of the first quarter of 2020, Facebook is the biggest social network worldwide. In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days. During the last reported quarter, the company stated that almost 3 billion people were using at least one of the company's core products (Facebook, WhatsApp, Instagram, or Messenger) each month.
Facebook’s beginnings .Founded in 2004, Facebook is currently the biggest social networking service based on global reach and total active users. Launched by Harvard student Mark Zuckerberg and some of his contemporaries,
How Facebook works
Facebook users must register before using the social network and are free to create a personal profile in order to interact with other users which they can add as friends. Furthermore, Facebook users may join user groups based on workplace, college or school and can also categorize their Facebook contacts into lists. Users can post status updates or other content and message each other. Facebook users can also interact with a wide selection of applications including social games or other services like the photo-sharing app Instagram.
Mobile Facebook usage
The social network is also accessible to mobile web users and has published a series of apps based on original Facebook features such as Facebook Messenger, which had 1.3 billion monthly active users as of the most recently reported period. The wide range of Facebook-related apps ensure that the company is one of the most popular app publishers worldwide based on downloads.
Source: Social Media Ranking /Social Network Ranking report from Statista.com.
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