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As the managing editor of Domain, Alice Stolz has a love of storytelling with real estate and property as its focus.

In addition to overseeing the content created for major metropolitan newspapers, magazines and the Domain website, Alice also represents Domain across the Nine Network, is a regular guest judge on The Blockand is the host of the podcast Property Unpacked.

In this episode of the Elevatepodcast, Alice offers her unique insight into Australia’s ongoing love of property and how agents can harness it to create content that attracts media attention.

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JOIN COMMUNITY (FREE!) BECOME A SUBSCRIBER Alice and Samantha also discuss:

• The elements journalists look for in a great property story
• Why a compelling real estate story isn’t always about grandeur and luxury, but instead involves emotion and a connection with the audience
• How Alice and the team at Domain work with agents
• Why Luxe Listings Sydneywill be her guilty pleasure
• What agents should include when submitting content to the media
• Why great content sometimes involves thinking outside the box
• Plus more  

Links and resources mentioned

• Luxe Listings
• Property Unpacked
• The Block
• Saul Eslake
• Dr Nicola Powell
• Domain

Connect with Alice

• Website
• LinkedIn

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