In this episode, Linda Bethea, the CMO of Danone North America, shares her journey and insights into leading marketing strategies for a diverse portfolio of food and beverage brands.
From her experiences at Diageo with iconic brands like Captain Morgan to her current role at Danone, Linda discusses the importance of consumer insights, the challenges of differentiating products in crowded markets, and the evolving role of influencers in marketing.
She also touches on the impact of health trends, like the rise of GLP-1 drugs, and how AI is reshaping the marketing landscape. Whether you're a marketer or just curious about the food and beverage industry, this episode offers valuable lessons on building brand relevance and driving growth.

Consumer-Centric Strategy: Importance of grounding marketing decisions in deep consumer insights.

Managing a Diverse Portfolio: How Danone aligns each brand within its broad portfolio to deliver health-focused goals.

Differentiating in Crowded Markets: Strategies for standing out in competitive categories like yogurt, water, and coffee.

Learning from Past Roles: Insights Linda gained from working with brands like Captain Morgan and how they apply to her role at Danone.

B Corp Certification: Danone’s commitment to sustainability and using business as a force for good.

Super Bowl Marketing Strategy: "Hacking" the Super Bowl with digital strategies and influencer partnerships instead of traditional sponsorships.

Influencer and Social Media Strategy: How Danone leverages influencers to reach younger consumers, focusing on authenticity and engagement.

Responding to Industry Trends: Discussion on the impact of GLP-1 weight loss drugs and how it could disrupt the CPG industry.

Importance of Cross-Functional Skills: Balancing creativity with a strong understanding of business metrics, finance, and sales.

Leadership and Work-Life Integration: Linda’s perspective on integrating personal values and responsibilities with professional growth.

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