Since 1951 the GNTO has undertaken a number of initiatives so as to address tourism in a new perspective.
Those initiatives comprised launching advertising campaigns, and publishing posters and literature carrying images of the unique beauty of Greece to the world, thus reinforcing the desire of the tourists to visit the cradle of the European culture. This is how the GNTO created a demand among international travellers for the emerging Greek tourist product.
www.visitgreece.gr
