Topic
Reimagine to Reignite Live Events Industry

Abstract
Live event industry has contributed to Malaysia’s economy as it engages memorable experiences to the audience. Unfortunately, all large-scale events and mass gatherings have been postponed and cancelled following the increase in COVID-19 positive cases. An estimated total of RM300 million had been lost in the live events industry up to August 2020. However, there is no denying that the pandemic has changed how the industry operates. The topic aims to discuss how members of ALIFE reimagine and reignite live events experiences to overcome the new norm and return stronger again.

Panelists
Mr. Rizal Kamal, President of Arts, Live Festival and Events Association (ALIFE), Founder / Director from LOL Asia
Ms. Munas Van Boonstra, Treasurer of Arts, Live Festival and Events Association (ALIFE), Client Partner, One Publicis and Founder of Nasty Inc Management Sdn Bhd

Moderator
Ms. Lim Xue Ying, Final Year Student from BERJAYA University College

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Event Name
Relook, Restrategise, Revitalise Virtual Forum (RE) Virtual Forum

Event Synopsis
The world is facing an unprecedented global health, social and economic emergency as a result of the COVID-19 pandemic. Tourism is among the most affected sectors in Malaysia with airplanes on the ground, hotels closed, travel restrictions put in place and no mass gatherings. Tourism industry sectors including airlines, attractions (such as national parks, protected areas and cultural heritage sites), business events, cruise lines, hotels, live events, online travel organisations, restaurants, tour operators, transportation and travel agencies.

In conjunction with after one year of movement control order (MCO) - March 18, 2021 (Thursday), BERJAYA University College is organising Relook, Restrategise, Revitalise Virtual Forum to learn from the past, manage the present, and create a better future. Therefore, the virtual forum shall include four forum sessions for a few selected panellists, who are the key players from business events, hospitality, live events and tourism industry meet virtually to discuss and exchange ideas on a given topic, mainly to share about their challenges under the internal and external pressure, how they change to succeed in the new normal and also the future of industry practice.

RE Virtual Forum is targeted towards students, associations, event suppliers, government agencies, travel agencies, hoteliers, meeting planners, venue owners, destination management companies, non-governmental associations, concert organisers, exhibition organisers, convention organisers, convention bureaus and more.

Event Date
March 18, 2021 (Thursday)

Event Time
1100 hours – 1800 hours

Physical Operation Venue
Junior Manhattan, BERJAYA Times Square Hotel

Virtual Venue
Webinar Jam

Supported by
Asia Pacific Centre for Events Management (APCEM)
Pacific Asia Travel Association (PATA) Malaysia Chapter (PMC)
Business Events Council of Malaysia (BECM)
Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)
Arts, Live Festival and Events Association (ALIFE)
Business & Major Events Academic Council (BMEAC)

Official Technology Partner
Evenesis

Official Venue Disinfection Partner
Anticimex

Sponsored by
Aloft Langkawi Pantai Tengah
Taiwan Tourism Bureau KL Office

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