"A lot of people love chasing' that attention," says Charlotte, North Carolina rapper 10Cellphones, who prefers chasing checks. "I don't really care for none of that. I don't care if I'm not seen at all."

He earned his name in ninth grade. "I had cheap phones that would always break," he recalled during a recent visit to MASS APPEAL HQ. "I ended up with a load of cellphones." Friends recommended the name and he stuck with it. Inspired by SpaceghostPurpp he started going hard with the raps.

A quick visit to 10Cellphones' SoundCloud account leaves two lasting impressions: #1 his laid-back flow monotone flow sounds mesmerizing over serene beats on tracks like "Health Over Wealth"and the recent 'Every Man For Himself' EP. #2 He really loves guns. Like, a lot.

"A gun is most definitely a tool when it comes to life and death," he says. "It's a tool literally. It's not a toy. The reason I own a gun is because I believe in self protection. I don't believe in calling the police if somebody's trying to rob me or kill me. If there's a problem I'm going to handle it myself."

"I taught myself how to use a gun-YouTube really," he recalls. "My dad, he was in the military. Soon as I turned 18 I bought an AK legally. A rifle. But you know there's always ways to get a gun if you're not 18. My first legal gun when I was 18, AK47. The was so fun to shoot."

He held down a job just to buy ammo. A thousand rounds run about $200. "I'm not gonna lie there was one time when I got my AK, and I shot my bed by accident," he admits. But he says the viral video where he shot out his window was done on purpose, contrary to popular belief. "Had the Chief Keef playing in the background," he remarks with satisfaction. "That is always getting posted somewhere."

On his song "Survival of the Fittest" he raps "it's the apocalypse, backpack full of bullets and beans." And he really means it. "This is a pretty weird world, especially in New York," says 10Cellphones. "It's not a place I would like to be. You guys are like, trapped. If something happens all they gotta do is close down a bridge or a tunnel." He likes his space and would rather be somewhere secluded, "away from the larger population." Check out the latest Open Space right now.

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What started as a humble graffiti 'zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

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