How to Build a Successful Company:
Profitable, fast growing and on a small investment
In this lecture Yonatan Stern discusses affordable branding strategies such as the long tail and becoming a thought leader in the customers domains
Given in May 19, 2024 by Yonatan Stern
0:00 - Welcome and About SmartUp
1:06 - Definition of a Successful Company
2:56 - StartUp Internship
4:42 - "Field of Dreams": if you build it, they will come
8:19 - Branding Defined
10:45 - Long-Tail SEO for Branding with Databases
14:43 - thought leadership
16:41 - Homework: define your prospects, the problems they solve, and how to engage with them
19:31 - Examples of Branding Strategies
24:56 - Repetition
32:08 - Competitions
42:14 - Thought Leadership Examples:
50:14 - Data-Driven Content
