Believe it or not, rapper Travis Scott's collaboration with McDonald's last year saved them from spiraling further into trouble. And this collaboration is a great restaurant marketing case study to analyze. Here's 3 takeaways....
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👀 ABOUT THIS VIDEO
Popular rapper Travis Scott's collaboration with McDonald's brought massive attention and sales for the fast food chain, which was struggling due to COVID. In fact, they reported their WORST quarter and closed 200 stores. But thanks to the rapper and this collaboration, it was able to turn things around.

The interesting thing about this collaboration is that it is a fantastic case study to analyze so you, who owns a restaurant can level up your restaurant marketing and grow your food business too. That's because collaborations with influencers is a powerful marketing strategy that you should leverage. Even though we don't have the luxury to partner with world class celebrities like Travis Scott, there are many things small business owners can mimic locally.

So if you're a restaurant owner, part of restaurant mangement, handle restaurant marketing, want to open a restaurant, start a restaurant, start a cloud kitchen, start a food business then keep on watching!

How Travis Scott SAVED McDonald's From Bankruptcy | Restaurant Marketing
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#restaurantmarketing #influencermarketing #restaurantmanagement
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I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain ([ Ссылка ]) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.

I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.

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