CMOs have a lot on their plate. They're responsible for:
✅ Generating Leads
✅ Scaling Revenue to Keep Up with Demand
✅ Conducting Complex Financial Modeling
✅ Staying On Top of Every Social Media Platform
✅ Learning How to Use AI
...and so much more.
But with so much to do, it's easy to make mistakes. And some of those mistakes can be costly, both in terms of money and jobs.
In this webinar, we'll discuss seven common CMO mistakes that CEOs wish they wouldn’t make – and how to solve them before it’s a real problem.
00:00 Introduction
00:50 Speaker Backgrounds
01:32 Agenda Overview
03:59 7 CMO Mistakes
04:34 Mistake 1: Not Focusing on Pricing
06:03 Mistake 2: Not Focusing on Modern Best Practices
08:16 Mistake 3: Not Focusing on Traditional Best Practices
10:10 Mistake 4: Not Implementing AI
12:03 Mistake 5: Not Understanding Cash Flow vs Revenue vs Profit
15:33 Mistake 6: Not Building a Flexible Marketing Team
18:09 Mistake 7: Having All Your Eggs in One Basket
21:18 Other CMO Mistakes
25:10 Importance of Testing New Channels
28:18 2024 Election Impact on Marketing
31:39 Leveraging Existing Customers
33:27 Additional CMO Mistakes
37:16 Tracking Advertising Campaigns
39:51 Getting Input from Customer Service
41:02 Letting Go of Legacy Campaigns
42:09 CEO Communication
44:26 Differences with Founder CEOs
47:41 Importance of Testing
48:34 Wrap up
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