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New to The Street TV Anchor Jane King welcomes to the show Mr. Ben Putley, CEO at Alkimi (CRYPTO: $ADS) ($ADS). Ben explains that the Alkimi ad exchange is the world’s first decentralized ad exchange that rewards users, publishers, and advertisers. With his background in digital ads, Ben compares eBay and Alkimi, whereas bidding wins in an auction setting. Ben explains that your data is the product on W3 (Web 3.0), and Alkimi gives you the tools to make money off your data footprint. Alkimi users now how a voice and can monetize their internet browsing activities with Alkimi’s new digital advertising ecosystem. Through its media exchange auction, users, advertisers, and publishers create significant operational and financial performances beyond the centralized ad platforms dominated by Google and Meta (Facebook). Ben states, “You are the product.” The Alkimi Exchange platform creates a more effective ad, is less costly, and is a disruptive shift from centralized web ad platforms. Transactions on the Alkimi Exchange required the Company’s $ADS token. Ben gives his projections on metaverse ads. He talks about the $ADS token and other NFTs used for unique marketing campaigns to provide rewards, discounts, and interexchange platform uses.
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