Lexden's MD Christopher Brooks discusses Brand differentiating customer experiences in financial services.
Lexden help clients profit from customer led thinking.
Christopher Brooks is a customer strategist with agency, client and consultancy experience working with companies across Europe mainly in financial services but as varied as utilities to hospitality. Lexden, has been dedicated to the 'customer first, profits follow' A vision he has always subscribed to. Aiming to drive more from the marketing budget.
The Lexden brand attract and retain happier customers, with the ability to distill insight to a single customer level and optimise across the entire organisation.
Skills include: Customer Value Proposition design and delivery | Customer Experience Programmes design and delivery | Customer Insight and Optimisation | Customer profiling and segmentation | Marketing Effectiveness Planning | Marketing agency pitch and planning firepower | Drive Customer Acquisition and Retention strategies | Marketing function establishment and restructures | Interim Customer Value Propositions, Experience and Marketing Director | Translating under utilised customer insight into commercially viable marketing assets | Customer experience mentoring | Brand and Communication Campaign planning | Applied across full marketing mix including digital channels
www.lexdengroup.com
