Effective supply chain planning hinges on accurately forecasting customer demand, but what happens when that demand deviates significantly from expectations?
One of the greatest challenges in supply chain operations is dealing with abnormal fluctuations in product or service demand.
For businesses across industries, abnormal spikes or dips in demand can wreak havoc on inventory levels, production schedules, and the entire supply chain network.
While steady, predictable demand is the ideal scenario for supply chain managers, the reality is that markets are dynamic, and abnormal demand patterns are an inevitable disruption.
Preparing for and effectively responding to abnormal demand situations is a critical capability for any company seeking to maintain efficient operations and high customer service levels.
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