Ajab is a Superbrand.

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In a world of global commerce and competition, outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products elevating themselves to the prestigious distinction of being named a Superbrand.

Ajab is a Superbrand.

Grain Industries Limited is a leading miller in Kenya, whose products have had a powerful impact, with diverse offerings of wheat and maize-based flour products. Ajab Baking flour, the companyʼs premiere product, is currently ranked as one of the fastest growing FMCG brands in Kenya online by social bakers.

Having located their state-of-the-art mill in Mombasa, the gateway for all wheat imported into the region, the company gained the advantage of having first pick of the fi nest grain to create their flagship product, Ajab Fortified All Purpose Home Baking Flour, which has grown to become a household name.

Ajab is an exceptional premium quality flour, that is hygienically produced to guarantee the enhancement of consumerʼs living standards. All Ajab flour products cater to the discerning consumer looking for quality, value for money and satisfaction in the flour-based meals they make for their families.

Through a rigorous product quality framework and unwavering adherence to quality, Ajab chooses only the safest grain for itʼs products, assuring customers of optimal quality.

Grain Industries Limited launched the Umi and Lotus brands into the market, as part of the companyʼs commitment to provide quality products that are pocket friendly to all itʼs customers, regardless of their spending power.

Asli Bakers Flour and Umi Standard Bakers fl our were later introduced to cater to large-scale kitchens in institutions, the hospitality industry, and also bakeries, noodles, and biscuit manufacturers across the country.

Through its rigorous attention to quality, Grain Industries Limited gained Superbrands status in 2021, and has achieved FSSC 22000 certification Version 5. Grain Industries Limited is also recognised as an aflatoxin safe organisation, providing safe, healthy and quality products for consumption.

Grain Industries Limited has launched exciting “above- the-line” and “below-the-line” promotional activities to position their products, and guarantee easy availability for everyday use. The companyʼs productsʼ colourful packaging helps their brands stand out from the competition.

Grain Industries Limitedʼs mission is to elevate its customerʼs living standards through top-tier products, and by fostering holistic growth for employees, customers, partners, and communities. The company prioritizes safety, well-being, environmental care, and embraces diversity. Committed to authenticity, fostering transparent and accountable interactions, the company strives for continuous improvement through creative solutions and technology.

Superbrands, the most respected universal seal of enduring excellence.

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