Generation Z is the largest demographic in the current workforce. In many ways, Gen Z was born amidst the burgeoning digital age—most have never known life without the internet, smartphones, or video games, and have been exposed to the global marketplace of ideas, entertainment, and commerce. Data shows that the Gen Z mindset uniquely shapes the way they approach employment. Due to their different ethos and job search habits, some HR managers may consider hiring gen z employees challenging, however, Gen Z candidates each have their unique skills and abilities that can be priceless for a company's growth and development.
The new workforce – Gen Z – has different expectations of how brands attract their talents and keep them happy in their roles. Knowing how to attract Generation Z starts with understanding their job search habits. Which channels are they most likely to use? How do they build relationships with recruiters? It is crucial for gen z employers and leadership to adapt company culture and operations to not only attract the workforce of the future, but eliminate job dissatisfaction over time. Bridging the generation gap and building trust might mean setting foot into foreign territory and employing new strategies to attract this next generation of the workforce, to inspire true innovation and diversity.
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