In this clip of #Lindstromspeaks, global branding expert Martin Lindstrom describes an experiment done in Germany which reveals a great many intriguing things about simple crowd psychology. Without changing much of anything (and completely unbeknownst to the crowd), Lindstrom and his team were able to influence individual decision making in a group environment, and thus unlock a key to some of the most powerful marketing tools available. Watch Martin speak to find out what the team changed and what that means for marketers.

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