Hey DTC lovers, welcome back to 'Consumers Don't Care'! This time, we've got George Kapernaros, a veteran email marketer and a CXL instructor, talking all things email marketing.
George is no stranger to the DTC hustle, having ramped a brand up to $1M per week (not kidding!). He's got the secret sauce to Shopify email marketing and e-commerce retention marketing, and he's spilling it all right here!
So, if you're looking to turbocharge your DTC game or just love to hear real-life success stories, you're gonna love this one. Here's what you can expect:
1. Shopify email marketing - What? How? Why?
2. George's $1M/week rollercoaster ride
3. Turning one-time buyers into repeat customers - The Art of e-commerce retention
Hit like, smash that subscribe button, and let's dive into the world of DTC with George Kapernaros!
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Connect with me on,
LinkedIn 👉🏻 [ Ссылка ]
Twitter 👉🏻 [ Ссылка ]
Email for Inquiries 👉🏻 aman@amanagrawal.co
Connect with Neal on,
LinkedIn 👉🏻[ Ссылка ]
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Timestamps
00:00 - Introduction
02:47 - $1M per week case study
03:40 - Quiz funnel for health and wellness brands
12:35 - Figuring out KPIs for your brand
19:00 - Right way to use Zero Party Data
30:00 - Promotional VS Content Emails
35:15 - Most of us don't know MARKETING!
37:45 - The email journey starts with Ads
42:45 - Use AI to generate Iterations/Variations
54:40 - How George can help you
59:27 - What Do Consumers Care About?
